Chris LaVictoire Mahai
Chris LaVictoire MahaiPresident of Aveus

Chris uses challenging questions to reveal the hidden truth.

As the first Aveusian to work in the U.S., Asia and Europe, Chris Mahai has a unique perspective on how leaders drive material and positive outcomes in today’s global marketplace. Having partnered with client leaders to create customer-driven strategies, diagnose performance and align one with the other, she is the very definition of a dynamic and collaborative thinker.

Chris is President of Aveus, a global strategy consultancy that is now a division of Medecision. She is also an author. Her new book, BOLD, is out in soft release, along with a companion website: In her earlier book ROAR, Chris explores what it takes to drive the best possible customer and business performance outcomes through the lenses of speed, predictability, flexibility and leverage. Together with Linda Ireland, Chris also wrote THEM: The Handy Experience Manual.

Like other Aveusians, Chris brings a progressive corporate career to Aveus. She held several senior-level positions at Cowles Media/Star Tribune, leading to a role as senior vice president and general manager of markets and products. Chris also spent nearly fifteen years in the financial services industry, including several senior vice president positions at First Bank (now U.S. Bank). No wonder any industry undergoing transformation is a place Chris feels comfortable.

Chris has been an active member of corporate and non-profit boards and has a legacy of investments in women-owned and led businesses. She holds a Master of Arts degree in Liberal Studies from Hamline University, a Master of Business Administration degree from the University of Minnesota, and Bachelor of Arts degree in Economics and Political Science from the University of Wisconsin-Superior. She also completed the Northwestern University N.M.C. Advanced Executive program.

By night, Chris works on her writing, reads voraciously and loves contemporary art and music of almost any kind. She travels with friends and family every chance she gets, always trying to land near water.