Project Description

Designing an Innovation Lab to Test New Ideas


A large services company needed to reinvigorate their innovation efforts and reach a new, under served market to increase revenue.


Creating clarity:

  • Conducted stakeholder interviews
  • Selected an underserved segment and identified their unique needs

Making smart decisions:

  • Conducted research through an online community
  • Identified client triggering needs, desired product and service offerings, and how best to reach them

Operationalizing the change:

  • Selected the right model for innovation by mapping requirements against different models
  • Designed and staffed an innovation lab to implement new market offering


  • Completed valuable research with an under served market
  • Prioritized innovation projects moved to the development stage
  • Finalized the implementation plan to launch an innovation lab