Are you familiar with the phrase, “the best of both worlds?” I am. In my personal life, I’m constantly tempted to make decisions that combine multiple things I like. For instance, when I’m out to dinner – I often think, why not recommend that my dining companion order my second choice
A recent inc.com article, which challenged businesses to determine if their offering is a vitamin or a painkiller, caught my attention. In short: Your product is a vitamin if your product creates a stronger future state over time, and Your product is a pain killer if your product solves a specific hurt.