Category Archives - Innovation

Learning to Find Answers in the Storm

This is the fourth in a five-part series about demonstrating BOLD leadership during a pandemic transformation. Each entry in the series focuses on the characteristics of BOLD leadership that can help move organizations from reacting to COVID-19 to proactively anticipating and preparing for the opportunities that lie ahead. Amidst the devastation that COVID has inflicted…

Lessons from Liberation: Building a foundation for successful digital experience

A couple weeks ago at the Medecision Healthcare Liberation Conference, I attended the Chief Experience Officer roundtable where we had an excellent discussion around how payors are thinking about their digital experience. We were lucky to have our own Medecision CXO – Ellen Donahue Dalton – and Health Economist, Jane Sarasohn-Kahn as facilitators. Three themes…

Maureen Spivack

Use Human Centered Design to Solve the Right Problems

Back in March I attended a conference where I heard Whitney Mortimer, Partner and Chief Marketing Officer for Ideo, speak on the positive impacts of human centered design.  It resonated with me because here at Aveus we use human centered design (we follow the Stanford d. school model born out of the work of David…


Unlock Innovation to Drive Profitable Growth

I wasn’t thinking about driving profitable growth.  I wasn’t thinking about how to unlock innovation.  It was Sunday morning after all.  As I settled down with my New York Times Magazine and my full body dark roast, extra strong coffee, I encountered this headline: “This is your brain on coffee.”  That got my attention and I braced myself for…


3 Common Innovation Mistakes

Aveus partner Chris LaVictoire Mahai shares 3 common innovation mistakes — and how the intersection of customer experience and performance chains can better set you up to win on Jorge Barba’s blog, Game Changer.