Category Archives - Customer Experience

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Why Map an Ideal Customer Experience?

Like the old cliché “If you don’t know where you are going, how will you know if you get there?” there is a benefit for everyone in your organization to have a clear, unclouded vision of the point on the horizon to which you are aiming. In the cliché the risk is overshooting the target….

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Listen to the Customer

I started my career as a banker during a rapid period of deregulation.  Banks weren’t sure what to do.  Regulators were making up the new rules and literally publishing them every Tuesday when the DIDC (Depository Institutions Deregulatory Committee) would issue the changes for the week. Seriously.

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How BOLD Leaders Stay One Step Ahead of Customers

You’re doing the right things. You’ve chosen your target customers wisely and found a set of needs you can solve for them better than anyone else can. People and teams across your organization are doing their best to make daily decisions that meet or exceed the requirements your customers value most. And you’re constantly re-evaluating…