If you’ve been in business for more than a few years, you’ve likely seen your own organization, and probably others, launch ‘research’ that ends up on the shelf. Or someone tries to use research for purposes that
“My clients get paid for making successful decisions. My job is to provide the insights that increase the probabilities that they will make better decisions.” — Frank Pleticha
I just had lunch with one of our Aveus board members, who often starts team meetings with the question “where’s the smoke?” What a great way to create fast clarity about where to focus and why.