Strategy in Action
Strategy- thousands of definitions. Here’s how we think about it.
We know there are many effective models that can be used to set strategic direction. The key is fitting the right one to your challenge and circumstances. Strategies often get written in a vacuum and are never actualized. The work and output needs to be dynamic, measurable and clarifying for all levels of the organization to break this dead-end pattern.
Whether you are talking business strategy, brand strategy, product or operating strategies, competitive or differentiating strategies, revenue or profitability or geographic or market segmentation strategies, they only hang together if you can answer five basic questions:
- Who do you serve?
- What problem or need do you solve for them?
- What position do you want to occupy in the marketplace?
- What makes you unique?
- How do you make money?
We deliver the strategies you need to drive bold performance. Yes the plan, the road map, the execution requirements, and the measures or dashboard to ensure you can launch and stay on course as you implement. We also work with teams across your organization, from the C-suite to front lines to assess change readiness and build the alignment, enthusiasm and engagement needed to succeed. We can also help, if needed, think about how to manage the strategies, keeping them fresh and dynamic as results roll in. We can help you translate them into proofs that serve the communications needs of all your constituents from the boardroom to your customers.
“Aveus has a rare ability. They can help a client determine and assess the path forward in the midst of uncertainty.”
-CEO, Technology Company