The Bold Leader Blog

/Deborah McMahon
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About Deborah McMahon

Deborah is a retail and wholesale executive who has spent the last 20 years leading business teams to continuously improve the customer experience.

Customer Anchored Organizations Win

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It seems no matter whom I am talking with in business lately, a key theme is that customer expectations are higher and changing more rapidly than ever before.  And as a result, the difference between winners and losers is becoming more dramatic.  [...]

Use Human Centered Design to Solve the Right Problems

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Back in March I attended a conference where I heard Whitney Mortimer, Partner and Chief Marketing Officer for Ideo, speak on the positive impacts of human centered design.  It resonated with me because here at Aveus we use human centered design (we [...]

B2B Customer Strategy: Who Do You Serve and What Are You Solving?

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We encounter many business to business clients who have realized “what got them here is not what is going to get them there.”  One of the consistent themes that emerges regardless of industry is that over time, B2B companies often develop a [...]

Intentional Culture: Start with the Employee Experience

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Are you facing the question, “How do we change our culture to support the strategy we have just defined?”  As my colleagues and I were discussing this challenge, we identified an important element of creating an intentional culture: purposefully connecting the Customer [...]

4 Ways to Accurately Anticipate Customer Needs

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You’ve given your customer a reason to come to your company in the first place and succeeded in solving one of your customer’s needs. Congratulations on a job well done. What’s next?  Delivering another winner that will alleviate the next customer problem [...]

Bold Leaders Have Humility. An Interview with Damien Harmon

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I’ve had the privilege to work with a lot of great leaders in my career.  As I applied the additional lens of “bold leadership” to that list – Damien Harmon easily rose to the top.  Damien is VP of Operations at Bridgestone Retail Operations, and as I spoke with him, an important element of bold leadership emerged – and that was the notion of humility.  Damien shared that when you are humble, you are naturally able to make your purpose and message much higher than yourself.  It’s not about being right; it’s about having extreme focus on customer outcomes, and knowing you alone don’t have all the answers on how to get there.    […]